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How to market your small business on a shoestring budget

Marketing is the most important part of your business, and it doesn’t require a fortune – you can easily market your business on a shoestring budget.


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Marketing your small business is one of the most important steps towards success because it helps you get the word out and reach out to your target audience. Without proper marketing, how will your target customers learn about you and everything that you have to offer?

You need to develop a good plan to capture their attention and engage them in your brand so that you can effectively grow your business and generate more revenue.

The best part about it is that you don’t need a fortune to effectively market your business. As a matter of fact, you can easily do it on a shoestring budget, and some of the following techniques even require no budget at all.

So, read on to discover the best ways to get your brand out there and expand your company’s exposure to a great number of new customers when you’re working on a tight budget.

Create an Excellent Blog

Blogging is one of the cheapest and most effective ways to raise the awareness of your business and attract lots of customers. Create a blog with high-quality and relevant content that will inform your target audience about everything you do and make them genuinely interested in your products or services.

It’s vital that you update your blog with fresh content on a regular basis, because not only will your readers love that, but search engines will also reward you for it with a higher search engine ranking, which will increase your online visibility and improve your chances of getting even more customers.

Harness the Power of Social Media

Social media are a very important part of every successful marketing campaign because, by leveraging their power, you can extend your reach globally and significantly expand your customer base.

Therefore, establish a social media presence and share your every blog post, but make sure you put your efforts into the networks that your target audience prefers to use so that you don’t waste your time on channels where only a few people would be interested in what you have to offer.

Also, make sure you frequently communicate with your social media followers and connect with them on a personal level, as you will create strong relationships and generate quality leads that you can convert.

Encourage discussions, respond to comments and messages and take into account their ideas, opinions, and suggestions. Showing that you care about them will inspire their trust and loyalty and turn them into your brand ambassadors.


Build an Email List

Email marketing can bring you lots of opportunities for generating more leads and conversions, so you should build an email list as soon as you can. You need to choose an email marketing service first and then provide a visible subscription button on your website or blog so that you can easily grow your list.

The key is to provide your potential email subscribers with compelling incentives, which can be discounts or free samples of your products, for instance. Offer them anything that they will find relevant, and you can be sure they will start flocking in.


Encourage Customer Testimonials

Customer testimonials have the power of influencing people’s purchasing decisions, as they tend to rely on other people’s experiences with a brand before choosing to interact with it. Therefore, besides asking people to leave comments and ratings on your website, you can encourage customer testimonials and ask people to share their honest opinion about your small business.

That way, your customers will trust you more, and your reputation and credibility will spike. Don’t forget to share the testimonials on social media, as that will additionally help you spread the word about your small business.


Engage in Networking Events

Attending networking events brings you lots of benefits and provide you with fantastic opportunities for marketing your small business.  

Therefore, start going to various seminars and local meetups where you can interact with plenty of professionals who may even become your clients or partners. You will certainly connect with numerous experts in your niche and perhaps even create strong relationships with industry leaders, so don’t miss an outstanding chance to network.

All of these ways to market your small business require little to no funding, so make sure you start leveraging each and every one of them as soon as possible. What’s more, you can even outsource some of your marketing tasks and let the experts help you out.

However, if you go for outsourcing, make sure you learn how to outsource your business properly so that you can effectively grow it and reach the success you want.


About the author
Catherine Park is a content marketer presently working with Back Office Pro, a Business process outsourcing company. A writer by day and a reader by night, she loves working in the ever-changing world of digital marketing and is fascinated by the role content plays in today’s marketing. You can find her on Twitter here.



About Zensurance

Zensurance is Canada’s leading online commercial insurance broker. We offer a full range of insurance products to small businesses, with a particular focus on digitizing businesses and technology startups. We understand what it is to work with new technology, and know the most common risks of which you should be aware. Based on that (and a lot of analytics), we recommend the ideal insurance coverage for your business.

If you have specific questions about your business insurance, please visit us as www.zensurance.com or email us at info@zensurance.com and we will find the answers for you.

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